We pride ourselves on being a young, fun and vibrant brand which is in tune with the younger demographics. Our target market are primarily Generation Y which are those born between 1980 -2000 and Generation Z who are born after the year 2000. What better way to relate to these customers than having staff in the same age group. Not to overlook our older staff who do a great job aswell ofcourse.
Murray Devereux , owner of Night 'n Day Octagon and soon to be open Night 'n Day South Dunedin store talks with Youthemployment.nz about his experience.
