We must ensure that our standards, particularly in those areas which are both visible and important to the customer, are no less than EXCELLENT at all times. The customer is the most important person in every business. Remember nobody has to buy from you or has to return to you. To ensure they are satisfied with their purchase and continue to come back every day, you need to attend to each customer providing a positive selling environment.
Without a customer, you do not have a business. This means treating your customer as an important individual, ensuring your staff are fully trained to answer all customers questions and selecting the right staff, whose attitude and appearance promote excellent customer relations.
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